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Millennials are getting older. Not that much older, of course. We're a roughly defined generational cohort, but arguably the oldest members of our demographicset are just beginning to reach the age of 40.

Meanwhile, the American generation behind millennials has started to moveintothe workplace. And while some have proposed namesfor this group born in 1995 and after — Generation Z,PostMillennials, The Homeland Generation,&nbsp Generation — all of these namesare bad. The first two don't even strive for originality! Come on. Then again,it's hard to know what makes a generational name stick.

“Millennial” was coined in the late 1980s by the consultants Neil Howe and William Strauss, both baby boomers, before the term Generation X waseven popularized. (They wanted to call them “13th Geny”butthat didn't stick, and neither did “slackers.”)

But their term “millennial” did not become the dominant name for the huge generation after those two until much later. “In retrospect,it's easy to see that namesthat people gravitate to say something,” Mr. Howesaid in a recent interview. “Either the nameitself or the way in which it was adapted.”

But Malcolm Harris, the millennial author of “Kids These Days: Human Capital and the Making of Millennials,” argues that those most interested in naming generations are those trying to sell things to that cohort.

“Generations are really only understood in retrospect,” Mr. Harris said. “Some people have a financial interest in naming them as soon as possible, people trying to sell stuff. That's thefirst perspective we get on any cohort, and | don't think it's necessarily a very good one”

One stumbling block is a lack of agreement about the birth years for each generation. People on the fringescan feel as if they've got almost nothing in common with the rest of the group. A few years” difference can determineif you could have been drafted for Vietnam, watched the first MTV videos, or were born into a world of instant messaging.

In 2015, the Census Bureau said that there were 83.1 million American millennials (born between 1982 and 2000), exceeding the 75.4 million baby boomers (between 1946 and 1964), and the 65 million that Pew Research said belong in Generation X (between 1965 and 1980). But the generationafter millennials is still so ill-defined (probably because of the whole name issue) that an accurate count hasnot yet been established.

And a good name? Nope.

Fonte: New York Times. Publicado em 23/01/2018. Disponível em: https://www.nytimes.com/2018/01/23/style/generation-names.html

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